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Podcast recaps · 14 October 2026 · 2 min read
Twelve Months, Six to Nine Per Deal: Do the Math on Your Window
Don van der Does, General Manager Netherlands of Wonderful, on why enterprises will pick their AI partner within twelve months, and what that window means for founders.
Johan de Wit
Podcast recaps · 13 October 2026 · 2 min read
A company is not a democracy (until tomorrow looks like yesterday)
Notes from my podcast conversation with Jacco van der Kooij, founder of Winning by Design.
Johan de Wit
Podcast recaps · 8 October 2026 · 2 min read
Enthusiasm Is Noise, a Signature Is Signal
Michael van Lier of Builders explains why demos and enthusiastic meetings are false traction.
Johan de Wit
Podcast recaps · 6 October 2026 · 2 min read
"Only hire when it really hurts": how Source.ag grew too fast, and what it learned
Rien Kamman, CEO of Source.ag, on growing to 120 people ahead of traction, cutting back to about 70, and his rule: only hire when it really hurts.
Johan de Wit
Podcast recaps · 2 October 2026 · 2 min read
Flexport never chose SaaS. That's exactly why it's winning now.
Notes from my podcast conversation with Sanne Manders, President of Flexport.
Johan de Wit