The podcast
One founder, one conversation, every week. About what happened, including the parts that didn't go to plan.
About We Love SaaS
We Love SaaS is a weekly podcast, an annual summit and Field Reports for software founders in the Benelux. Johan de Wit hosts it.
It started with a podcast
In 2018 Johan started recording conversations with software founders. He wanted to know how they really made their decisions: hiring, pricing, raising money, selling the company or deciding not to. Founders turned out to be surprisingly open about it, as long as the conversation was honest.
Over the years the podcast grew into events, peer groups and a community. We tried a lot. What founders kept coming back for was what the podcast started with: hearing how other companies actually do it, so you can decide what to do with yours.
What we do
SaaS Summit Benelux
Once a year, the software founders of the Benelux in one room. Next edition: 28 September 2027, Circa Amsterdam.
Field Report
Half a day with Johan and your leadership team, about how other software companies are working right now, held against your own numbers.
We also run Founder Week, Masterminds, Circles and a WhatsApp group for founders who want more time with peers.
How we work
Practical
We talk about what people did, not about what you should do.
Honest
Guests also share what went wrong. That's usually where the learning is.
Selective
We'd rather do a few things well than many things average.
Partners
SaaS Summit Benelux is made possible by a small group of partners. They're in the room to meet founders, not to sell to them.
The people behind it
Johan de Wit
Host
Femke Beukers
Events & Programs
Jonas Dhaenens
Investor & Advisor