6–8
Carefully matched peers
A fixed group with comparable roles and growth-stage challenges.
Mastermind · One-year program
A year with peers who understand the weight of your decisions.
Join a trusted group of 6–8 software and AI founders or executives at a comparable stage. Bring the decisions you cannot solve alone and leave every session with sharper thinking and a clear next step.
- 6–8 carefully matched peers
- 4 in-person sessions
- 4 online check-ins
- €2,500
An application is an expression of interest, not a final commitment.
The program at a glance
A small room. A full year. The right level of challenge.
Your group becomes a trusted place to discuss difficult decisions, test your thinking and keep moving when the answer is not obvious.
What you get
Careful matching
We match on company stage, role and the challenges you are facing, so every conversation starts with relevance.
Candid peer perspective
Discuss challenges and successes with people who understand the context and have no stake in your decision.
Accountability between sessions
A fixed group and steady rhythm make it easier to turn decisions into action and stay on track.
Peer-to-peer, confidential and moderated. No speakers, no pitches and no generic playbook.
4×
In-person sessions
Four focused hours per session, spread across the year.
4×
Online check-ins
One-hour calls that keep decisions and commitments moving.
All year
Private WhatsApp group
A direct line to your peers when a question cannot wait.
Matched for relevance, not randomness
We consider both company stage and role
ARR bands
Company stage
Many leadership challenges change with revenue and team size. We therefore consider stages such as €0–500K, €500K–2M, €2M–10M and €10M+ ARR when composing groups.
Founder or executive
Role and context
Alongside founder groups, a strong match can be built around a role such as CEO, CTO, CFO, CPO or CMO, as well as context such as bootstrapped or investor-backed.
A considered choice
Your preferred group
Tell us what would be most valuable in your application. We look for the best available fit, propose the group and let you decide whether to join.
What founders value in the room
“The openness in a private setting and the expertise of the other participants are extremely valuable, especially because their SaaS companies are at roughly the same stage.”
Mark Visser
CEO, hihaho
“I find the peers around me very valuable. And it turns out I am less unique and less alone in my challenges than I thought.”
Jonathan Stolk
CEO, Capptions
“Openly exchanging experiences with founders at a similar stage, facing similar challenges, is very valuable and quite unique. Being a CEO can be lonely.”
Martijn Versteegen
CEO, IMAGIN.studio
From application to the right room
Apply
Tell us about your role, company stage and the challenges you want peers to help you think through.
Talk with us
We review every application personally and have a short conversation about fit and expectations.
Meet your proposed group
We look for 6–8 peers whose context makes the conversation useful for everyone.
Decide
We propose the group. Only then do you decide whether you want to commit to the year.
Practical details
The structure is deliberate: enough time together to build trust, with a rhythm that keeps the group useful between meetings.
- Duration:
One year, with the option to continue.
- In person:
Four private sessions of four hours, spread across the year.
- Online:
Four one-hour check-ins to maintain momentum.
- Between sessions:
A private WhatsApp group for questions, perspective and accountability.
- Location:
Usually Utrecht, with flexibility based on the group’s preference. Sessions can also be hosted by a participant.
- Investment:
€2,500 per person, per year, excluding VAT.
We ask every member to prioritise the four in-person sessions. Consistent attendance protects the trust, integrity and flow of the group.
One year of peer support
€2,500
per person, per year, excluding VAT
Apply for the MastermindIncludes all sessions, moderation, food and drinks during in-person meetings, and support between sessions. Open to members and non-members. We propose a group before you make a final commitment.
Frequently asked questions
Who is the Mastermind for?
Founders and C-level executives of software and AI companies who want a trusted peer group for a full year. We match people with comparable roles, company stages and challenges.
How are groups composed?
Each fixed group has 6–8 members. We consider company stage, revenue range, role, ambition and current challenges. You can share your preferred group during the application process.
What does the year include?
Four in-person sessions of four hours, four online check-ins of one hour, a private WhatsApp group, moderation and support between sessions.
Where do the in-person sessions take place?
Utrecht is the standard location, in a private meeting room. A group can agree on another location or meet at one of the participating companies.
What is expected of members?
Trust grows through continuity. We ask members to attend all four in-person sessions, arrive on time, keep the conversation confidential and contribute openly to the group.
Do I need to be a We Love SaaS member?
No. The Mastermind is open to members and non-members. Membership remains the foundation of the wider We Love SaaS community, but it is not required for this program.
How much does the Mastermind cost?
€2,500 per person, per year, excluding VAT. This includes all sessions, moderation, food and drinks during in-person meetings, and support between sessions.
What happens after I apply?
Your application is an expression of interest, not a final commitment. We review it personally, speak with you about the right fit and propose a group. You then decide whether to join.