What's happening in SaaS right now, applied to your company.
A half-day session for your leadership team. 5–7 observations and benchmarks from the field, held against your situation. Your team leaves with owners, not just insights.
- Half a day
- At your office
- €6,000
- Max. 6 companies per quarter
No one on your team owns a next step afterwards? You pay nothing.
Your team knows your company inside out. The field around it, much less.
Leadership teams make most decisions with information from inside their own walls. Meanwhile they're wondering:
Are others seeing the same slowdown in pipeline, or is it just us?
What are comparable companies actually spending on AI, and what is it returning?
Which go-to-market moves work this year, and which ones quietly stopped working?
What do investors and acquirers look for in a company like ours right now?
Where are we ahead, and where are we falling behind without noticing?
You can't answer these from your own dashboard. You need someone who sees dozens of companies from the inside.
What it is
A half-day session with your leadership team. Johan presents 5–7 observations from the SaaS field, backed by benchmarks and anonymised examples. Then we hold every observation against your company, together, until it's clear what it means for you and who acts on it.
What it isn't
Not a keynote. Not a trend report you could have read online. Not consulting: we don't write your plan. We make sure your team sees the field clearly and decides what to do with it.
How it works
Intro call (30 minutes)
We talk about your company, your team and what's on the table this quarter.
Preparation
You share a few key metrics. Johan selects the observations most relevant to you and prepares the benchmarks.
The session (half a day)
Part 1 — The Field Report: 5–7 observations from the field, each with data, examples and what it means.
Part 2 — Applied: we hold every observation against your company. Each member of your leadership team takes ownership of one observation.
Follow-up
Within a week you receive the toolkit: slides, notes per observation and the relevant benchmarks. After 30 days Johan calls each owner: what did you do with it?
Johan de Wit
Johan founded We Love SaaS eight years ago as a podcast. Since then he has recorded 300+ conversations with software founders, had hundreds of 1:1 conversations with founders at every stage, and built and invested in several companies himself.
Through We Love SaaS Benchmarks he collects data on what SaaS companies spend, earn and pay. And he regularly talks with investors about what they look for in software companies.
The Field Report is what he sees and hears in all those rooms, compressed into one morning, for your team.
It's like getting a quarter's worth of founder conversations in three hours.
This is for you if
• You run a software or AI company with €2–20M in revenue.
• You have a leadership team of 4 or more people.
• You want an outside view before your planning cycle, kick-off or strategy day.
This is not for you if
• You're looking for a motivational keynote.
• You want a consultant to write your strategy.
• You're not ready to compare your company honestly with others.
Practical details
- Duration:
half a day (about 3 hours).
- Location:
at your office or a location of your choice.
- Group:
your leadership team, up to 12 people.
- Confidential:
what we discuss stays in the room. Examples from other companies are always anonymised.
- Availability:
max. 6 companies per quarter, never two direct competitors in the same quarter.
- Price:
€6,000 excl. VAT. Every quarter? Four sessions per year for €20,000 excl. VAT.
Our guarantee
If no one on your team owns a next step after the session, you pay nothing.
Frequently asked questions
How much does a Field Report cost?
€6,000 excl. VAT per session, or €20,000 excl. VAT for four sessions per year.
What happens during the session?
First Johan presents 5–7 observations from the field, with benchmarks and anonymised examples. Then we apply each one to your company, and every team member takes ownership of one observation.
Where does it take place?
At your office, or at a location of your choice.
Who should attend?
Your leadership team. Up to 12 people works best.
Is it confidential?
Yes. Your numbers stay in the room, and examples from other companies are always anonymised.
How is this different from a keynote?
A keynote ends when the speaker leaves. The Field Report is applied to your company, with owners and a follow-up after 30 days.
Can we do this every quarter?
Yes. The field changes every quarter, so does the report. Four sessions per year for €20,000 excl. VAT.
Why only 6 companies per quarter?
Because every session is prepared for your company. And we never work with two direct competitors in the same quarter.
Is there a guarantee?
Yes. If no one on your team owns a next step after the session, you pay nothing.
How do I book?
Fill in the short form. We get back to you within a week to plan a 30-minute intro call.
Want the outside view for your team?
Book in two minutes. We get back to you within a week to plan a 30-minute intro call. No commitment until we both know it's the right fit.
No one owns a next step afterwards? You pay nothing.