Updates
Updates
Community articles
Event news · 16 October 2026 · 2 min read
SaaS Summit Benelux 2027: Tuesday 28 September at Circa Amsterdam
SaaS Summit Benelux returns to Circa Amsterdam on Tuesday 28 September 2027, with more networking, an upgraded roundtable session and a larger networking lounge. Early-bird tickets are on sale now.
Johan de Wit
Knowledge · 20 October 2026 · 1 min read
Many SaaS companies think they have a sales problem. Something else is going on.
For years, SaaS had a tailwind. Building software was hard, so if you had a good solution and a market for it, you could grow fast, even with a nice-to-have product.
Johan de Wit
Podcast recaps · 14 October 2026 · 2 min read
Twelve Months, Six to Nine Per Deal: Do the Math on Your Window
Don van der Does, General Manager Netherlands of Wonderful, on why enterprises will pick their AI partner within twelve months, and what that window means for founders.
Johan de Wit
Event news · 13 October 2026 · 2 min read
SaaS Funding Night is back
SaaS Funding Night returns to Amsterdam on 4 November 2026: around 70 B2B SaaS and AI founders and 20–30 investors, each founder with eight pre-booked 10-minute 1:1 meetings, set up before the night.
Johan de Wit
Podcast recaps · 13 October 2026 · 2 min read
A company is not a democracy (until tomorrow looks like yesterday)
Notes from my podcast conversation with Jacco van der Kooij, founder of Winning by Design.
Johan de Wit
Podcast recaps · 8 October 2026 · 2 min read
Enthusiasm Is Noise, a Signature Is Signal
Michael van Lier of Builders explains why demos and enthusiastic meetings are false traction.
Johan de Wit
Podcast recaps · 6 October 2026 · 2 min read
"Only hire when it really hurts": how Source.ag grew too fast, and what it learned
Rien Kamman, CEO of Source.ag, on growing to 120 people ahead of traction, cutting back to about 70, and his rule: only hire when it really hurts.
Johan de Wit
Podcast recaps · 2 October 2026 · 2 min read
Flexport never chose SaaS. That's exactly why it's winning now.
Notes from my podcast conversation with Sanne Manders, President of Flexport.
Johan de Wit