For founders stuck on a problem they can't crack. We help you find the real cause, make the call and follow through, until it's solved.
The intro call is free. No commitment until we both see a fit.
Founders who come to us usually know something's off. They just can't move it. Something like:
Revenue is flat, and nobody can tell me why.
We've been going back and forth on pricing for six months.
We know we have to get out of founder-led sales. We just don't know how.
The new product keeps slipping, and I can't pin down where it breaks.
The team grew, but things feel slower than when we were ten people.
Deciding is only half the work. The other half is making it stick while the day-to-day keeps pulling you back. That's where most good decisions quietly die.
Ninety days with two people who have built, scaled and invested in software companies. We get to the root of the problem, help you make the decisions and stay at your table every two weeks while you implement them. That way the problem actually gets solved instead of drifting.
Not coaching. Not consulting. Not interim management. We don't run your operations and we don't write your strategy deck. You and your team do the work. We make sure it's the right work, and that it gets done.
We get the problem sharp and check together whether there's a fit. Free, no commitment.
Pascal and Johan come to your office. We put the full problem on the table, agree on what success looks like after 90 days and gather what we need: numbers, people, history.
A call with both of us every two weeks. We test assumptions, weigh options, make decisions and track what's being implemented. Between calls, you and your team execute.
We look back at the goal from the intake. What's solved, what changed and what's next.
Two perspectives at one table. Between us we've seen hundreds of SaaS companies from the inside and the outside, as founders, operators and investors.
Pascal co-founded several software companies and took two of them to an exit, one of them to Visma. Alongside that he worked as interim CCO at SaaS scale-ups that were later acquired by Visma, Teamleader and Wolters Kluwer. Today he is Head of Business Development at Moneybird and angel investor in various startups.
Johan founded We Love SaaS eight years ago as a podcast. Since then he has recorded 300+ conversations with software founders, had hundreds of 1:1 conversations with founders at every stage, and built and invested in several companies himself.
We don't bring ready-made answers. We ask the questions nobody inside your company asks, spot the patterns you're too close to see and push back when something doesn't add up.
• You're a founder of a software or AI company with €2–20M in revenue.
• You're stuck on a strategic or operational problem that's costing you money, time or momentum.
• You want outside perspective, and you're ready to do the work with your team.
• You're looking for someone to take over the work in your operations.
• You want personal coaching or a leadership development program.
• The problem can wait another quarter.
90 days.
60-minute intro call, a half-day intake at your office, and calls every two weeks.
Pascal van Deursen and Johan de Wit, both at every session.
everything you share stays between us.
from €15,000 excl. VAT.
From €15,000 excl. VAT, depending on the scope of the problem.
Coaching focuses on you as a leader. Consulting delivers a plan or does the work for you. We focus on one problem in your business and help you solve it yourself. You stay in charge, and we make sure you don't get stuck again.
We work with you. When the solution requires changes in your operation, we can join a session with you and your team, but you and your team make the changes.
That's exactly what this is for. The intro call and the intake are designed to get to the real cause.
The intake is at your office. The biweekly sessions are online.
Yes. Everything you share stays between you, Pascal and Johan.
Founders of software and AI companies with €2–20M in revenue who are stuck on a problem that can't wait.
Fill in the short application form. We get back to you within a week to plan the intro call.
Apply in two minutes. We get back to you within a week to plan a free 60-minute intro call. No commitment until we both know it's the right fit.
The intro call is free. No commitment until we both see a fit.
