Two days to make the decision you keep postponing.
A 2-day offsite with Johan de Wit. You leave with a clear decision and a plan to act on it.
- 2 full days
- In the Netherlands
- €7,000
Not useful after day one? You pay nothing.
You know the question. You just can't find the space to answer it.
Most founders who come to us have been circling the same question for months. Something like:
Should we change our sales motion, or am I just impatient?
Do I raise money, or keep building on our own terms?
Is my co-founder or leadership team still the right team for the next stage?
Where do we focus, now that we can't do everything?
The company grew. So why does it feel less and less like mine?
The question is rarely the problem. The problem is that the day-to-day never gives you two uninterrupted days to answer it.
What it is
Two full days with one experienced host, away from your office. We ask the questions nobody in your company asks, spot the patterns you're too close to see, and challenge you until the answer is clear, and yours.
What it isn't
Not coaching. Not consulting. No frameworks, no slide decks, no 12-week program. We don't tell you what to do. We make sure you decide.
How it works
Intro call (30 minutes)
We talk about your company and the decision you're facing, and check together if an offsite is the right fit.
Preparation
You write down your question in a few sentences. We dive into your company, your numbers and your market before we meet.
Two days together
Day 1 — Unpack: What's really going on? We dig into the question behind the question, often on long walks, away from screens.
Day 2 — Decide: We lay out the options and the trade-offs, and you make the call. Then we turn it into concrete next steps.
Follow-up
Within a week you receive a written summary of your decision and next steps. After 30 days we check in with a call: are you acting on it, and what came up?
Johan de Wit
Johan founded We Love SaaS eight years ago as a podcast. Since then he has recorded 300+ conversations with software founders, had hundreds of 1:1 conversations with founders at every stage, and built and invested in several companies himself.
He doesn't bring answers. He asks questions, listens for what isn't being said, and pushes back when something doesn't add up.
Founders describe it as thinking out loud with someone who has no agenda other than getting you to clarity.
This is for you if
• You're a founder of a software or AI company with €2–20M in revenue.
• You're facing a decision that matters, and you've been postponing it.
• You want to be challenged, not told what to do.
This is not for you if
• You're looking for a consultant to write a strategy for you.
• You want a workshop for your leadership team.
• You're not ready to make a decision yet.
Practical details
- Duration:
two full days.
- Location:
in the Netherlands, location by arrangement.
- Confidential:
everything you share stays between us.
- Availability:
one offsite per month.
- Price:
€7,000 excl. VAT.
Our guarantee
If the offsite isn't useful to you after day one, you pay nothing. No questions asked.
Frequently asked questions
How much does a 1:1 Founder Offsite cost?
€ 7,000 excl. VAT.
What happens during the two days?
Day one is about understanding what's really going on and finding the question behind the question. Day two is about weighing the options, making the decision and turning it into concrete next steps.
Where does it take place?
In the Netherlands, at a location we arrange together.
Is it confidential?
Yes. Everything you share stays between you and your host.
How is this different from coaching?
Coaching is usually a longer program focused on you as a leader. The offsite is two intensive days focused on one decision in your business. You leave with a decision, not a development plan.
What if I don't know exactly what my question is?
That's common. The intro call and the first morning are designed to sharpen it.
Is there a guarantee?
Yes. If the offsite isn't useful after day one, you pay nothing.
Who is it for?
Founders of software & AI companies with €2–20M in revenue.
How do I apply?
Fill in the short application form. We get back to you within a week to plan a 30-minute intro call.
Ready to make the call?
Apply in two minutes. We get back to you within a week to plan a 30-minute intro call. No commitment until we both know it's the right fit.
Not useful after day one? You pay nothing.