Ask ten SaaS founders about their roadmap headaches and nine will mention integrations. They’re good for demos, necessary for enterprise checklists, and also a silent drain on engineering calories.
After a decade of “platform economy” talk, most teams still spin up every connector themselves, maintain brittle endpoints and watch deals stall because one more integration is “coming soon”.
Today, we’re announcing a partnership between Chift and We Love SaaS to eliminate the integration tax for SaaS companies in the Benelux. Chift already powers integrations for leading names like Mollie, Qonto, Booking Experts, Tebi, Noovy, and many more.
Here’s why we’ve partnered up!
The hidden tax of DIY integrations
Like we stated earlier, we see so many SaaS teams struggling to get the ‘integrations’ strategy and execution right. Things we see:
- Your best developers are babysitting APIs.
They’re maintaining auth flows, webhooks, pagination quirks and breaking changes rarely counts as product-differentiating work. - Deal velocity drops.
One missing integration can stall or kill an otherwise perfect fit. - Expansion plans stall at the border.
Launching in Germany without DATEV or in the Nordics without Visma? Good luck. - Opportunity cost compounds.
Every sprint spent fixing an accounting connector is a sprint not spent on core features or growth experiments.
Integration debt ≠ technical debt — it’s revenue debt
In finance-centric SaaS, integrations aren’t “nice to have”; they’re table stakes. Lose momentum on them and you don’t just burn dev time; you delay ARR, stall upsell paths and slow internationalisation
Another key benefit of having integrations: churn reduction. SaaS companies have less churn if they offer more integrations, as they are more deeply integrated into the tech stack of their customers. Other observations:
- Most of the lost deals that Chift customers report cite “missing integration” as the reason.
- Sales cycles become significantly shorter after adding the critical connector list (more on that below).
One connection, many markets: how Chift flips the model
Chift offers a single, embeddable integration layer. You plug Chift once; your users pick from an ever-growing catalogue of accounting, invoicing, POS, payment, e-commerce, and PMS systems. Think “Stripe for integrations” but domain-specific to financial and commerce data.
Connector highlights you can switch on today:
- Accounting: Exact Online, AFAS, Moneybird, Visma eAccounting, Xero, Netsuite, Minox, Yuki, etc.
- Invoicing & CRM: HubSpot, Odoo, QuickBooks, Zoho, etc.
- POS: Lightspeed, Square, Zettle, etc.
- Payments: Mollie, Stripe, PayPal, etc.
- E-commerce: Shopify, Woocommerce, Prestashop, etc.
- Property management: Mews, Booking Experts (soon), Noovy (soon)
Ship once, unlock coverage across Benelux, DACH, France, Nordics, UK, and beyond. Without writing new OAuth flows for each market.
If you’re building SaaS that touches financial, commerce, or operational data, and you own revenue or product outcomes, don’t hesitate to reach out to team Chift!
Bonus: Chift’s first webinar with Pleo (May 14)
Chift is hosting a webinar on May 14, featuring guest speaker Pleo – a leading name in the fintech space. It’s a strong showcase of what Chift makes possible and a great session for Dutch B2B SaaS teams building in this space.
On May 14th at 10 AM CET, join Chift for a live webinar where Pleo will reveal how integrations are the secret weapon behind successful market launches.
Speakers:
- Ashleigh A. – Strategic Partner Marketing Manager at Pleo
- Gauthier Henroz – Co-Founder & CEO at Chift
- Haroun Souirji – Head of Marketing at Chift (moderator)
