Mastering Go-To-Market in a tougher market

Organic inbound is drying up, outbound is getting noisier, and the path from lead to close feels longer than ever.

In this SaaS Pizza Night session, Sebastian Haenen brings a practitioner’s lens to one of the most pressing questions in B2B SaaS right now:

how do you build a go-to-market motion that actually fills your pipeline and converts?

Starting from ICP clarity, Sebastian will walk through the key levers that determine whether your acquisition and conversion efforts succeed. From the inbound vs. outbound decision to the trade-offs between product-led and sales-led growth.

You’ll get concrete benchmarks, actionable frameworks, and honest takes on where most scaling SaaS companies leave opportunity on the table. Whether you’re €3M or €15M ARR, expect to leave with sharper thinking on your GTM strategy and at least one thing you’ll want to change on Monday morning.

Agenda

17:30 – 18:30     Networking & Pizza
18:30 – 20:00    Presentation
20:00 – 20:30   Drinks & Networking

Access policy

This event is open to SaaS Founders and CxOs working at B2B SaaS companies. 

Are you an investor, consultant, or in another role within or for SaaS companies and want to attend this event? Please send an email to info@welovesaas.io.

We Love SaaS reserves the right to cancel registrations that do not fit the described target audience.

Date: 7 April 2026

Location: Rokin 16, 1012 KR Amsterdam (Effectory office)

Time: 17:30 – 20:30
You are welcome from 17:30. Pizzas and drinks will be available from 17:45. The main program starts at 18:30. We will wrap up around 20:30.

The venue is sponsored by our friends from Effectory