Event Language: English
SaaS Pizza Night

Sales Special: from founder-led sales to building a sales team 

This evening, we will talk about 2 topics: how to go from a founder-led sales approach to building a sales team, and how to master outbound sales in a noisy market. Exclusive access to SaaS founders and SaaS sales leaders (1-5M ARR). 

18 June 2024
17:30 – 20:30 

Bluebird Office
Rapenburgerstraat 173, Amsterdam

€ 39 per person
(Free for members)


Founders & Sales Leaders
between 1-5M ARR

Welcome to the SaaS Pizza Night: Sales Edition!

This evening is designed for SaaS founders and sales leaders between € 1 mio and € 5 mio ARR, aiming to scale their sales operations and navigate the complexities of outbound sales in a competitive market.

Are you ready to transition from founder-led sales to a structured sales team?
Do you want to master outbound sales despite the noise and saturation in the market?

Join us on 18 June 2024 at the Bluebird office in Amsterdam for an insightful session focused on tackling these pivotal sales challenges. This edition of the SaaS Pizza Night will address two critical topics:

1. From Founder-Led Sales to Building a Sales Team

Transitioning from a founder-driven sales approach to establishing a scalable sales team can be daunting. We’ll explore the essential steps, common pitfalls, and best practices to ensure a smooth and successful transition. Topics include:

  1. Creating a scalable sales process.
  2. Identifying and hiring the right sales talent.
  3. Training and onboarding new sales hires.

2. Mastering Outbound Sales in a Noisy Market

In today’s saturated SaaS market, standing out and capturing the attention of potential clients is more challenging than ever. We’ll delve into effective outbound sales techniques that cut through the noise, including:

  1. Building a compelling value proposition.
  2. Selecting the right outbound channels.
  3. Personalization at scale.
  4. Leveraging technology to enhance sales productivity.

Program highlights

2X a 30-Minute Expert Presentation: gain insights from seasoned sales professionals who have successfully navigated these challenges.
Networking Opportunities: Connect with other SaaS founders and sales leaders in a relaxed, informal setting.

Why attend?

Learn from Experts: Hear firsthand experiences and best practices from industry leaders.
Expand Your Network: Build connections with fellow SaaS professionals.
Gain Practical Insights: Walk away with actionable strategies to implement in your sales operations.

Register now via the button below and secure your spot!

Don’t miss out on this opportunity to enhance your sales strategies and connect with peers in the industry. We look forward to seeing you there!


17:30 – 18:30 Walk-in & Pizza
18:30 – 18:40 Opening & Welcome by Johan de Wit & Machiel Kunst
18:40 – 19:15 Presentation 1: how to master outbound sales in a noisy market
19:15 – 19:20 Short break
19:20 – 19:50 Presentation 2: from founder-led sales to building a sales team
19:50 – 20:30 Drinks & Networking

saas community benelux we love saas

Access policy

This event is open to SaaS Founders and Sales Leaders working at SaaS companies doing between 1-5 million euro ARR.

Are you an investor, consultant, or in another role within or for SaaS companies and want to attend this event? Please send an email to info@welovesaas.io.

We Love SaaS reserves the right to cancel registrations that do not fit the described target audience.

Date: 18 June 2024

Rapenburgerstraat 173, Amsterdam

Time: 17:30 – 20:30

You are welcome from 17:30. Pizzas and drinks will be available from 17:45. The main program starts at 18:30. We will wrap up around 20:30.

Tickets: € 39 per person (free for members!)

The location is sponsored by our friends at Bluebird.