Monetization of AI features in SaaS products

AI is everywhere, but without a clear monetization strategy it won’t deliver real business results. In this session Ruben de Lange and Isabelle van Keulen will share how SaaS companies can turn AI innovation into revenue.

We will cover:
– How to integrate AI innovations in your current portfolio

– How to choose the right revenue model for AI solutions

– How to align pricing with the true customer impact of AI

– Lessons from companies like Intercom and Zendesk on monetizing AI

Whether you are launching your first AI feature or refining an existing offering, this session will provide practical guidance on making AI pay off.

Agenda

17:30 – 18:30       Walk-in & Pizza
18:30 – 19:30        Presentation
19:30 – 19:35         Short break
19:35 – 20:00       Q&A with Bas Willems, DataSnipper
20:00 – 20:30     Drinks & Networking

Access policy

This event is open to SaaS Founders and CxOs working at B2B SaaS companies. 

Are you an investor, consultant, or in another role within or for SaaS companies and want to attend this event? Please send an email to info@welovesaas.io.

We Love SaaS reserves the right to cancel registrations that do not fit the described target audience.

Date: 22 September 2025

Location: Aambeeldstraat 34, 1021 KB Amsterdam

Time: 17:30 – 20:30
You are welcome from 17:30. Pizzas and drinks will be available from 17:45. The main program starts at 18:30. We will wrap up around 20:30